Concrete Words
Balance general words and abstract ideas with specific and concrete words.
General words name groups of things: for example, fish, fruit. Abstract words name qualities or ideas: for example, protection, danger. Specific and concrete words name things that appeal to our senses of sight, hearing, touch, taste or smell: for example, goldfish, orange, castle.

General and abstract words paint a broad but sketchy picture. Use concrete words to set out your main idea, then flesh them out with specific and concrete words that evoke vivid images in the minds of readers. Like this:
In the sea, once upon a time, O my Best Beloved, there was a Whale, and he ate fishes. He ate the starfish and the garfish, and the crab and the dab, and the plaice and the dace, and the skate and his mate, and the mackereel and the pickereel, and the really truly twirly-whirly eel.
(From Just So Stories, by Rudyard Kipling)

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