Stack the Odds of Success in Your Favor –  Writers’ Tip – July 10, 2019
 
Write for yourself and enjoy the process. This is important because success is not guaranteed.
 
There are, however, ways to stack the odds in your favor. To do so, according to the advice of one author in the Huffington Post, the following is something to consider.
 
He states:

1. The most important variable in the success of a book is the size of the author’s “tribe” (usually represented by an email list).
2. The second — the title
3. The third — the cover
4. The fourth — the number of positive reviews
5. The fifth — the book description (back cover copy)
6. The sixth — the front matter, before the first chapter, because of Amazon’s Look Inside feature
7. The seventh — the quality of your writing

There are always exceptions, such as talking engagements that have back-of-the-room sales, etc. However, if you want to capture a wide audience, you might start thinking about developing a following as you write.

I’m sure as I did, you noticed that he put the quality of writing at the bottom of the list. Though the quality of writing IS important, I think the point he’s making is that without a marketing strategy, even the best-written books sit on the shelf.
 
Enjoy!

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